If anyone watched Dragon’s Den, a TV show where entrepreneurs pitch their business ideas to venture capitalists, you might have seen Joel Primus present his product: Naked Boxer Brief. Unfortunately, the panel rejected the idea, but a little bump in the road like that doesn’t stop Joel Primus, and that is why we love him! His passionate approach to life and business led him to round up a few investors and start the Get Naked legacy. His line is currently being sold at Holt Renfrew, Boys Co, Kitson and numerous lingerie stores across North America. Joel Primus is also the co-founder and co-chairman of the Project World Citizen Society. How did he become so successful you ask? Well his philosophy is simple: success is not a solidarity act.
Joel Primus
